Brand design studio · for US brands BRAND IDENTITY, PACKAGING, WEBSITES AND INSTAGRAM GRIDS, DESIGNED AS ONE SYSTEM.

Alkeme

Alkeme Design · Brand design studio · for US brands

Brand design studio

Premium on shelf, premium on feed, premium on web!

Brand identity, packaging and custom websites for product brands in the US and beyond.

A brand design studio built for product brands. Brand identity, packaging, websites, Instagram grids and ad creative,
designed as one system, delivered fast. Bold, unconventional work for founders and brands.

Brand Systems Interactive Web Instagram Grids Motion & UI Working with US brands Brand Systems Interactive Web Instagram Grids Motion & UI Working with US brands

SERVICES

What we do

Brand Design

Strategy, a logo with all its variants, typography and color, motion design and a brand manual.

We start from strategy: who you are, who you speak to and what sets you apart from the rest. Then comes the logo with all its variants, the typography, the color palette and the motion design. We gather it into a brand manual anyone working with you can use, from the printer to the person making your posts. All so your brand is recognised at a glance.

Rebranding

An audit, a new or refreshed identity, communication, a transition plan and an updated manual.

We start with an audit of the brand you have now: what works and what holds you back. We create the new identity or refresh the one you already own, rethink how the brand speaks to the client and write the transition plan. You get the updated manual and your presence rebuilt on instagram, facebook, google maps and linkedin, consistent across platforms, so they all communicate the same brand entity. All of it meant to let the brand evolve, stay memorable and make sense to everyone.

Packaging Design

Artwork, structure and dielines, print-ready files, a system for the whole range.

We design the packaging, from artwork to structure and dielines. We work on a single product or on the whole range, and when it is a range we create the system that holds it together on the shelf. We prepare the print-ready files and talk to your printer directly, so you do not lose time on corrections. We also design for the moment the client opens the box, because that is where it is decided whether they buy a second time.

Web Design

A website created from scratch, interaction and motion, speed and SEO built in.

A website created from scratch, designed around the need and the goal of the project. Your site will not look like the other sites, it gets a unique and interactive design. Interaction and motion where they help, real speed, correct on the phone and SEO built in from the start. The price follows the needs, the detail and the functionality: a presentation site is cheaper, an interactive one or one with an online shop costs more.

Monthly subscription

Instagram Grid

The visual system of the feed, the content structure, highlights and profile.

How does your business speak visually? Does it carry trust? We create the visual system of the feed: what a post looks like, how one connects to the next and what a person sees in the first three seconds on the profile. Do they stay, follow, or leave? The profile is where someone checks whether you really exist, after seeing an ad or hearing about you from somebody else. If every post looks like something else, that is where you lose them. Your brand has to communicate consistency and professionalism, and that is what creates trust and a decision.

Monthly subscription

Ad Creative Design

Static banners, video and motion ads, carousels, variants for testing.

Ad creative design: static banners, video and motion ads, carousels and native formats for every platform. We deliver several variants, because an ad is tested, not guessed. We work on the message that sells, not on the decoration, and we hold the brand identity in every format. All so the ad budget brings clients, not just impressions.

SEO, AEO and GEO

The technical side, the page content, the structured data and optimization for AI answers.

We take care of the technical side of the site, of the page content and of the structured data, so Google understands exactly what you do. We also work on the AI answers: how ChatGPT finds you, where it takes its information about you from and how it comes to recommend you. You get monthly reporting on what moved. All so your business shows up where people search for what you sell.

scroll down to see the work

Selected WorkWeb Site

Web design portfolio · landing pages in motion

Brand concepts

Concepts

Brands we design from a single idea, end to end: name, identity, packaging and an interactive website.

Coffee concept · The Matrix

Two espressos presented as a red pill and a blue pill, pill-shaped packaging and an interactive scroll website, all built on one idea: choice.

Brand system for your business

four components, one project

get a quote view pricing →

Projects

brands that have come through the studio

BeanBank Pucca Diana UN BAR Saint Slurp Cafe MoMa Maison Faia Vouch Posh Stink Chimba COFENEO Sine Qlinique Smalț ESA Optim Trans Fuic Emozia Arugula The Cargo Brothers ChromixGear Syber Technology Pop Academy

on the shelf and in the hand

Packaging

Packaging and label design that reaches the shelf. Box, pouch, tube, label, designed as one system, not as separate pieces.

Why us

how we work, not what we say

On the grid · Instagram

Feeds that convert.

Ovidiu Tărbuc, Founder of Alkeme Design

The person behind it

Ovidiu Tărbuc · Founder, Alkeme Design

Where engineering meets creativity. An engineer turned designer, building brand systems for product brands.

Start with a free brand audit.

◇ 15 min · Loom video

Send your brand: website, Instagram or packaging. We record a 15-minute Loom pointing out what's holding it back and what a unified system would change. No pitch deck, no strings.

From the studio All articles →

Ideas worth reading

FAQ

Questions, answered

Straight answers on pricing, timelines and process, before hiring a design studio.

Pricing & budget

How much does a brand identity cost?

A complete brand identity is scoped and quoted per project: a logo alone sits lower, a full system with packaging or a website runs higher. The Alkeme Design brand identity covers strategy, logo, type, color, motion and guidelines. Tell us the scope and we quote it.

How much does web design cost?

A brand website is scoped to what you need: a focused brand site sits lower, interactive or e-commerce builds run higher. Because we design and build with custom motion and SEO in mind, every project is scoped and quoted individually.

How much does packaging design cost?

Packaging design is scoped per product line, depending on SKU count, structure and print-ready artwork, with multi-variant or premium unboxing ranges running higher. Alkeme Design delivers shelf-ready, production-ready packaging.

How much does a rebrand cost?

A full rebrand scales with scope: identity, packaging, website and rollout, while a lighter refresh sits lower. Alkeme Design evolves the brand without losing its equity and scopes every rebrand after a discovery call.

Do you offer packages or charge hourly?

Alkeme Design works in fixed-scope project packages, not hourly rates, so you know the investment upfront. Ongoing work, ad creative, email, social, can run on a monthly retainer. Every quote is tailored to your goals. See our full pricing.

Timelines

How long does a brand identity take?

A full brand identity usually takes 3 to 6 weeks from kickoff, including strategy, design and revisions. Logo-focused work moves faster; larger systems with packaging or guidelines take longer. Feedback turnaround is the biggest variable.

How long does a website take to design and build?

Most brand websites take 6 to 12 weeks from kickoff to launch. Simple sites can go live in 2 to 4 weeks; interactive or e-commerce builds take several months. Content readiness is usually the biggest factor.

How long does a rebrand take?

A complete rebrand typically takes 6 to 12 weeks depending on scope, identity, packaging, website and rollout. A focused brand refresh can be done in 3 to 4 weeks.

Process & working with us

What does your design process look like?

Every project runs through four stages, discovery, strategy, design and delivery, with clear checkpoints and feedback rounds at each. No black box: you see the thinking and the work as it develops.

Do I need brand strategy before a logo?

Yes, strategy comes first. A logo without positioning is just decoration. We define your audience, tone and market angle before any visual design, so the identity works for the business, not just looks good.

How many revisions are included?

Each deliverable includes structured revision rounds at defined stages (typically two to three). Because we start from strategy and share work at checkpoints, projects rarely need more, and extra rounds are always available.

Do you work with clients internationally?

Yes. We work remotely with product brands across the United States. Async updates and scheduled calls keep time-zone gaps from slowing anything down.

Do I get the source files and full rights?

On final payment you get a perpetual license to use your finished brand assets everywhere, delivered organized and ready to use with guidelines. Your brand keeps a small "Made by Alkeme Design" credit, and a white-label license removes it for a separate fee. Editable source files and a full copyright transfer are available as a separate agreement if you need them.

Our services in depth

What's included in a brand identity package?

A brand identity includes strategy, a logo suite, color palette, typography, motion and a brand guidelines document. Depending on scope we add packaging, social templates and web direction so the brand is ready to launch everywhere.

When should I rebrand my business?

Rebrand when your identity no longer matches where the business is going, after a pivot, a new audience or growth, or when it looks dated next to competitors. A rebrand evolves your look without losing the equity you've built.

Do you design print-ready packaging?

Yes. We deliver production-ready packaging with correct dielines, bleed and print specs, ready to send straight to your manufacturer, plus the unboxing experience that reflects the brand on the shelf.

Do you build the website or just design it?

Both, we design and build. You get a finished, launch-ready website with custom motion and interaction, engineered for experience and SEO, not just static mockups. If you have a developer, we can hand off design-ready files instead.

What's included in email design?

Email design covers on-brand newsletters, lifecycle flows and campaign templates, built to be readable, clickable and consistent, ready to load into your email platform.

What is Instagram grid design and do I need it?

Instagram grid design treats your feed as one visual system rather than isolated posts, templates, layouts and content structure that keep the profile premium and cohesive. For product brands it turns the feed into a branded storefront.

What's included in ad creative?

Ad creative covers static, motion and carousel ads for paid social and display, performance-led concepts built to stop the scroll and convert across Meta, TikTok and display, with testing variations so you can refresh before creative fatigue.

What is art direction and how is it different from design?

Art direction is the creative vision, mood, composition, typography and photography direction that ties everything together; design is the execution of it. We set one coherent visual concept across every touchpoint.

What makes a good product brand website?

A good product brand website is fast, clear and on-brand, one story, easy navigation, strong visuals and motion that guides the eye to the action. Our web design is engineered for both experience and SEO, so the site ranks, loads and converts, not just looks good.

How does Instagram grid design help a brand grow?

A designed Instagram grid turns your profile into a branded storefront, cohesive templates, layout and content structure that build recognition at first glance. For product brands it lifts profile-to-follow and follow-to-buy, because a premium feed signals a premium product.

What does UI/UX design include?

UI/UX design covers the structure, flow and interface of your website or product, user flows, wireframes, interaction and visual UI. UX is how it works; UI is how it looks. We design both so the experience is intuitive and on-brand, built to convert, not just to impress.

What is motion design and where is it used?

Motion design brings the brand to life through animation, logo animation, animated social content, UI micro-interactions and short-form video. For product brands it makes the feed, website and ads feel premium and stop the scroll. We build motion into the brand system from the start.

Visibility on Google and in AI

How do I get recommended by AI tools like ChatGPT?

By being easy to retrieve and easy to quote. Clear, factual pages, consistent details about who you are across the web, FAQ and schema markup, and third-party confirmation like reviews. AI engines compose an answer from sources that agree with each other, so a brand described the same way everywhere gets named and one described four different ways gets skipped.

How do I get Google to actually read my site?

Serve the content in the HTML, not after a script runs. Keep the site fast, give each page one clear intent, and use structured data so the meaning is explicit. Most sites that do not rank are not penalized, they are simply hard to read.

Why is my site not showing up on Google?

Usually because it cannot be read: slow loading, content delivered by JavaScript, or pages that say nothing specific. Less often it is indexed but has nothing that makes it relevant to the query. A short audit tells you which of the two it is.

How do I become more visible online?

Decide what people actually type, then own those phrases with one page each. Visibility is not a single switch: it is a fast site, pages matched to real search intent, structured data, and mentions elsewhere that confirm what you claim.

Do you do SEO, or only design?

Both, and we build them together. SEO and GEO are part of how we design a site rather than something added afterwards, because structure, speed and copy are design decisions before they are search decisions.

Last updated: October 2026

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